How To Pick a Name For Your Startup

Your business name is more than just words it’s your first impression, your identity, and your promise to your customers.

The right name can attract attention, build trust, and make people remember you.

The wrong name can confuse customers or limit your brand’s growth. At Thabiso Connect, we help young and township entrepreneurs create strong brands from day one.

Here’s how you can pick a name that stands out and sets your business up for success.

1. Start With Your Purpose

Before you even think of words, understand what your business stands for.

Ask yourself:

• What problem do I solve?
• What feeling do I want my customers to have?
• What makes my business different?

Example: If your business helps people save time, your name should feel fast and convenient (like “Quick Serve” or “Speedy Laundry”).

2. Keep It Simple and Easy to Remember

The best names are short, clear, and easy to pronounce.

Avoid complicated spellings or names that people will struggle to say.

Rule of thumb: If someone can’t remember your name after hearing it once, it’s too long. Good examples: “Spaza Eats,” “Township Tech,” “Bright Minds Tutors.”

3. Make It Meaningful

Choose a name that connects to your story or what you do.

Your business name should reflect your values, product, or community roots. Example: A local clothing brand could use something cultural or empowering like “Ubuntu Wear” or “Mzansi Threads.”

4. Check If the Name Is Available

Before printing business cards, make sure your name is not already taken.

Check:

• CIPC (Companies and Intellectual Property Commission) for registered business names
• Social media handles
• Website domain availability (e.g., www.yourname.co.za)

This avoids confusion and keeps your brand legally safe.

5. Think About the Future

Pick a name that allows your business to grow.

If you name your business too narrowly, it might limit you later. Example: Instead of “Lebo’s Cakes,” consider “Lebo’s Kitchen” it gives room to expand into catering or baking classes in the future.

6. Test It with Real People

Say the name out loud. Ask your friends, family, or customers what they think.

A good name should sound natural, positive, and easy to repeat.

Tip: If people smile or remember it instantly, you’ve found a winner.

7. Make It Yours

Once you’ve chosen the right name:

• Register it officially with CIPC
• Secure your social media handles
• Create a simple logo to match your brand identity

our name is the foundation of your brand — protect and grow it.

Final Thought

A great business name doesn’t just sound good it tells a story.

It reflects who you are, what you do, and what you stand for. At Thabiso Connect, we’re here to help township entrepreneurs build businesses with purpose, power, and presence.

Join our next branding workshop to learn more about naming, marketing, and building a strong brand identity for your startup.